Competition in the low-end market of magnetic materials will be more intense

In the future, the competition in the low-end market of magnetic materials will be more intense

With the development of my country’s industry and changes in consumer electronics products, magnetic materials will have a long development period of 10-20 years, and the product structure will develop towards digitalization, flat panelization, integration and energy saving. The direction of high output value and high profit is developing. Therefore, only by accelerating transformation and upgrading can we keep up with the speed of market development. In 2022, under the influence of the new crown pneumonia mutant virus, under the uncertain changes in the world economy and geopolitics, my country’s magnetic material industry will continue to change. At present, among the mid-to-high-end magnetic material product companies in my country, a small number of companies with strong technical advantages and high automation levels have sufficient orders and high profit margins. Magnetic material products and devices related to 5G, big data, cloud computing, new energy, and Internet of Things applications The market is further improving.

After the COVID-19 epidemic, the post-production plan of my country’s magnetic material industry chain will provide an opportunity for the industry to rebound, especially after a short period of self-repair and adjustment, it will accelerate the optimization, upgrading and adjustment of industry companies. In the future, the competition in the low-end market will be more intense. The high-end market will be occupied by a small number of companies with technology, market and scale advantages. It should be emphasized that high-performance magnetic material technology is a key step for companies to move towards high-end applications, so magnetic material product companies must adhere to the high-end route:

1

Focus strategy. my country’s magnetic material enterprises concentrate their efforts to improve their main products and gain advantages in scale competition, so they cannot “blossom everywhere”.

2

Cost leadership. my country’s magnetic material industry competes with international magnetic material giants, and only by low-cost competition can it occupy a place in the world magnetic material market.

3

Fortify your position. my country’s magnetic material enterprises must continuously improve product quality, technical level, management efficiency, reduce raw material and energy consumption costs, and consolidate the positions they have already occupied.

4

Technical follow-up. If our country’s magnetic material enterprises want to survive and develop in the international competition under the condition of technological disadvantage, they must have their own patented technology through scientific and technological innovation.

5

international expansion. If my country wants to become a powerful country in the world’s magnetic material industry, it must rely on funds to acquire foreign companies that change production, rely on concentrated products to become a leading enterprise, rely on horizontal alliances to achieve “strong” alliances or combine strong and weak, rely on vertical alliances to form alliances with upstream and downstream, and rely on Diversified products have developed and grown, and international recognized brands have been obtained through transnational operations.

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